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What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

* Note: This article has been taken from: BufferApp Blog. The Link to the original source: What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content. The republishing was allowed by the author Alfred Lua (Twitter: @alfred_lua).


What to Post on Each Social Media Platform

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.

It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement.

For example, if you take a look at our Twitter and Instagram accounts, you’ll notice that we post entirely different things on each platform.


But how do you decide what to post on each social media platform?

To help you with your social media marketing strategy, we would love to share some suggestions and examples that have worked for us and others.

By the end of this post, we hope you’ll know exactly what to share on each of your social media profiles.


What to post on each social media platform

Every platform has its own audience. And each audience has their own expectations for the things they want to see on the platform – that can affect how well your social media posts perform.

Since every platform is different, this guide will cover each of the following six major social media platforms separately.

Here are the general guidelines:

Facebook: Videos and curated contentInstagram: High-res photos, quotes, StoriesTwitter: News, blog posts, and GIFsLinkedIn: Jobs, company news, and professional contentPinterest: Infographics and step-by-step photo guidesGoogle+: Blog posts that you want to rank on GoogleOnce you’ve decided on what to post to each social media platform, we would love to help you craft the perfect post for every social platform in one seamless experience.
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